A sub brand of the Tasmanian Government, TasTAFE is Tasmania's new public VET provider.
The brand identity was designed to align with the outcomes of stakeholder consultation undertaken by Great Scott Design.
The symbol is a series of interlocking arcs arranged in a form that represents growth, development and progress. It also reflects the idea that the core operations of TasTAFE have an effect on the broader social community and in turn, the Tasmanian economy - a ‘ripple effect’.
A signage system, that incorporated existing structures, was designed and implemented statewide.